Business Marketing Program Analyst 2 - Grade 23

Positions in this title can be hired through NY HELPS

GOT-IT does not provide information on any job postings or job availability. For information on current job postings, please visit StateJobsNY. You may also visit specific New York State Agency websites for information about an agency and its job opportunities.

Positions

This title exists within Various New York State Agencies and has approximately 4 positions statewide.

View A Breakdown Of
Positions By County

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled.

Career Ladder

A listing of titles that are most commonly used as steps for upward mobility for this title series.

Salary Information for Business Marketing Program Analyst 1
Title Grade Hiring Rate/yr Job Rate/yr
Business Marketing Program Analyst 1 18 $65,001 $82,656
Business Marketing Program Analyst 2 23 $84,156 $106,454

All salary grades for trainees titles are non-statutory (NS) equated to the salary grade identified. These grade equations apply to the starting salaries in their respective salary schedule for the traineeship levels.

This title may exist in more than one negotiating unit. This salary schedule represents the most typical salary for this title. Click here to view additional salary information regarding the various bargaining units.

An individual's final salary is determined by the Office of the State Comptroller. This salary schedule does not reflect any Special Salary Treatments

Job Duties

As a Business Marketing Program Analyst 2, you would:

Oversee the marketing plans for the agency.  

Identify marketing development needs and opportunities for direct sales and promotional use.

Develop objectives and strategies for marketing special programs, and use these strategies to develop specific targeted marketing plans for divisions and programs within the agency.

In conjunction with agency program and creative specialists, assist in the development of the annual agency marketing plan.

Participate with agency management in long-term strategic planning objectives.

Review programs and plans for consistency and continuity with other agency objectives and initiatives.

Analyze policy initiatives and their relevance and implications for marketing programs and strategic planning.

Coordinate and ensure that appropriate policy concepts and directions are reflected in marketing plans and programs.

Plan and conduct marketing research and related studies.

Recommend the type of research required for various projects, such as: market research, field research, and other states research and analyses.

Prepare marketing and other related research studies designed to analyze recent trends in the agency's field in New York State and competitive states.

Consult with other agency units to analyze and translate significant program and police objectives into consistent economic and business marketing programs and support activities.  

Identify marketing opportunities which, when utilized as part of effective marketing programs and services, aids in achieving agency goals and objectives.

Propose and implement methods to disseminate findings and recommendations on business development policies among staff, for treatment and inclusion in marketing programs.  

Maintain knowledge of new agency policy developments and initiatives.

Analyze agency publications and related materials to ensure that contents reflect the appropriate marketing strategy.

Oversee the production and distribution of agency trade publications for copy, ensuring that they reflect appropriate marketing concepts and terminology.

Provide marketing and related input in innovative planning for publications.  Work with staff of other involved units, recommending factual content of layout and copy, balance, subject matter, consistency and effect.  

Maintain knowledge of laws, rules, policies, and procedures impacting agency marketing, promotion, and business development activities.

View the classification standard for this title which illustrates the nature, extent and scope of duties and responsibilities of the classes they describe.

Summary of Minimum Qualifications

For informational purposes only, click on the examination number(s) listed below to see the current or previous examination(s) that are used to fill this title.

28-070

Please note: qualifications for this position may be subject to change. Job postings on StateJobsNY will contain the most up-to-date qualifications.

How to Apply

All HELP and NY HELPS open positions are now posted on StateJobsNY. It is now even easier for Jobseekers to find openings and connect with New York State agencies.

To narrow your search to NY HELPS jobs, click on "For the General Public", then "Search Vacancies", and select "Yes" on the NY HELPS dropdown to narrow your search to NY HELPS jobs.

Directions to apply will be specified on each individual job posting.

View Open Positions
On StateJobsNY

Mobility Options

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through transfers opportunities or other examinations.

For additional information or clarification of transfer determinations, current State employees should contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322.

You can also visit ELMS Online to view established open-competitive, promotion, and transition eligible lists.

back to top