Public Information Specialist 3 Digital Content

Grade 25

New York State has approximately 15 positions* in this title statewide. You may view a breakdown of positions by county. This position exists in various agencies statewide. View links to all New York State agencies including agencies that have this title. For more information, New York State employees can contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322. If you are not a current New York State employee, you can use the Department of Civil Service Web site to explore possible employment opportunities.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled. If you are viewing a trainee title, please note this number reflects the number of positions established at the journey level. Agencies may fill at the trainee level(s) or at the journey level based on employee qualifications. GOT-IT does not provide information on any job postings or job availability. For information on current job postings, please visit State Jobs NY. You may also visit specific New York State Agency websites for information about an agency and its job opportunities.

Career Ladder

There is currently no Career Ladder information available for this title.

Summary of Job Description

As a Public Information Specialist 3 (Digital Content), you would:

Establish and execute social media strategies.

Compile metric reports and presentations for agency executives.

Recommend and implement changes to layout and content based on website analytics and usability testing.

Oversee agency-wide digital communication platform trainings, including content management tools, document sharing tools, and social media.

Identify new content opportunities.

Facilitate website and social media projects with agency executives, including user experience, information architecture, and customer outreach and testing.

Liaison with ITS to implement digital communication projects.

Facilitate and monitor online content for the agency's network of websites, blogs, and services pages.  

Monitor websites, social media sites, and digital communications to ensure that information is current, fresh, informative, and appealing.

Work collaboratively with other digital content staff, information technology staff, and internal stakeholders to seamlessly syndicate content.

Assist stakeholders in determining when to use copy, video, images or other media to best convey their messages.

Perform quality assurance checks to ensure that all editorial and graphic assets have been uploaded properly to the page.

Explore new ways to repurpose existing content throughout the site.

Monitor agency digital content to ensure it complies with agency policy.

Establish and direct style and branding compliance for all agency website and website applications.

View the classification standard for this title, on the Classification and Compensation webpage.

The NYS Title and Salary Plan provides additional information regarding other titles. If there is a classification standard available there will be a link under the column labeled STD. NO. If no link is available there is no classification standard available at this time for that title.

Summary of Minimum Qualifications

There is currently no Min Qual details available for this title.

How to Apply

An examination is not used to fill this title. You must meet the minimum qualifications of the title in order to be considered for this position. You must apply directly to the agency or agencies that have this title.

Career Mobility

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through other examinations, additional education and/or work experience. For additional information or clarification, current State employees should contact the Career Mobility Office. Visit ELMS Online to view established open-competitive, promotion, and transition eligible lists. If you are not a current New York State employee, see Employment Opportunities with New York State and find out how to become a New York State employee.

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