Public Information Specialist 3 Digital Content - Grade 25

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This title exists within Various New York State Agencies and has approximately 16 positions statewide.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled.

Career Ladder

(Not Available)

This title may exist in more than one negotiating unit. This salary schedule represents the most typical salary for this title. Click here to view additional salary information regarding the various bargaining units.

An individual's final salary is determined by the Office of the State Comptroller. This salary schedule does not reflect any Special Salary Treatments

Job Duties

As a Public Information Specialist 3 (Digital Content), you would:

Establish and execute social media strategies.

Compile metric reports and presentations for agency executives.

Recommend and implement changes to layout and content based on website analytics and usability testing.

Oversee agency-wide digital communication platform trainings, including content management tools, document sharing tools, and social media.

Identify new content opportunities.

Facilitate website and social media projects with agency executives, including user experience, information architecture, and customer outreach and testing.

Liaison with ITS to implement digital communication projects.

Facilitate and monitor online content for the agency's network of websites, blogs, and services pages.  

Monitor websites, social media sites, and digital communications to ensure that information is current, fresh, informative, and appealing.

Work collaboratively with other digital content staff, information technology staff, and internal stakeholders to seamlessly syndicate content.

Assist stakeholders in determining when to use copy, video, images or other media to best convey their messages.

Perform quality assurance checks to ensure that all editorial and graphic assets have been uploaded properly to the page.

Explore new ways to repurpose existing content throughout the site.

Monitor agency digital content to ensure it complies with agency policy.

Establish and direct style and branding compliance for all agency website and website applications.

View the classification standard for this title which illustrates the nature, extent and scope of duties and responsibilities of the classes they describe.

Summary of Minimum Qualifications

There is currently no Min Qual details available for this title.

How to Apply

An examination is not used to fill this title. You must meet the minimum qualifications of the title in order to be considered for this position. You must apply directly to the agency or agencies that have this title.

Mobility Options

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through transfers opportunities or other examinations.

For additional information or clarification of transfer determinations, current State employees should contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322.

You can also visit ELMS Online to view established open-competitive, promotion, and transition eligible lists.

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