Public Information Manager Digital Content

Grade 29

New York State has approximately 9 positions* in this title statewide. You may view a breakdown of positions by county. This position exists in various agencies statewide. View links to all New York State agencies including agencies that have this title. For more information, New York State employees can contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322. If you are not a current New York State employee, you can use the Department of Civil Service Web site to explore possible employment opportunities.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled. If you are viewing a trainee title, please note this number reflects the number of positions established at the journey level. Agencies may fill at the trainee level(s) or at the journey level based on employee qualifications. GOT-IT does not provide information on any job postings or job availability. For information on current job postings, please visit State Jobs NY. You may also visit specific New York State Agency websites for information about an agency and its job opportunities.

Career Ladder

There is currently no Career Ladder information available for this title.

Summary of Job Description

As a Public Information Manager (Digital Content, you would:

Manage the digital communications strategy for an agency in all digital areas.  

Establish metrics for social and digital media performance.

Evaluate emerging digital communication tools, such as new social media platforms, and make recommendations on using these tools as part of the agency's digital footprint.

Establish agency-wide document and plan language standards.

Establish agency-wide social media training.

Establish social media strategy and policy.

Establish digital content management strategy and policy.

Define specifications for all website content, including content and messaging, functionality information architecture, user experience, and style and branding compliance.

Liaison with agency executive staff for all digital communication needs, including facilitating new websites and application projects.

Establish team dynamics and maintain a strong working rapport with various ITS programs, including the State's Digital Content team, Web NY, and agency-level web and applications teams.

Communicate complete information in a clear, concise, accurate manner without relying on technical language.

Coach staff on how to meet the needs for their audiences in their topic areas.

View the classification standard for this title, on the Classification and Compensation webpage.

The NYS Title and Salary Plan provides additional information regarding other titles. If there is a classification standard available there will be a link under the column labeled STD. NO. If no link is available there is no classification standard available at this time for that title.

Summary of Minimum Qualifications

There is currently no Min Qual details available for this title.

How to Apply

An examination is not used to fill this title. You must meet the minimum qualifications of the title in order to be considered for this position. You must apply directly to the agency or agencies that have this title.

Career Mobility

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through other examinations, additional education and/or work experience. For additional information or clarification, current State employees should contact the Career Mobility Office. Visit ELMS Online to view established open-competitive, promotion, and transition eligible lists. If you are not a current New York State employee, see Employment Opportunities with New York State and find out how to become a New York State employee.

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