Sales and Sponsorships Manager

Grade 25

New York State has approximately 1 positions* in this title statewide. You may view a breakdown of positions by county. This position exists in Agriculture & Markets, Dept of. View links to all New York State agencies including agencies that have this title. For more information, New York State employees can contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322. If you are not a current New York State employee, you can use the Department of Civil Service Web site to explore possible employment opportunities.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled. If you are viewing a trainee title, please note this number reflects the number of positions established at the journey level. Agencies may fill at the trainee level(s) or at the journey level based on employee qualifications. GOT-IT does not provide information on any job postings or job availability. For information on current job postings, please visit State Jobs NY. You may also visit specific New York State Agency websites for information about an agency and its job opportunities.

Career Ladder

There is currently no Career Ladder information available for this title.

Summary of Job Description

As a Sales and Sponsorships Manager, you would:

Direct, coordinate, and manage the marketing and solicitation of corporate financial support of the State Fair to potential sponsorship customers.

Develop and oversee a budget for marketing and promotion related to sponsorship activities for the State Fair.

Explore potential corporate sponsors by collaborating with the advertising agency on contract, researching sponsorship and marketing publications, searching the internet, and making contacts to former and prospective sponsors.

Meet with retail establishments and business and governmental entities to promote the State Fair.

Develop new sponsorship opportunities, signage, presentations, proposals for prospective sponsors, and corporate sponsor packages.

Oversee the preparation of all advertising and sponsorship contracts, trade-out sponsorship contracts with sponsors, and ad tie-ins for Department approval.

Negotiate agreements of corporate sponsorship.

Oversee and approve invoicing, accounts receivable, and develop processes to ensure execution and collection of funds.

Maintain Sponsor Venue List showing new venues and prices, venues that are sold, and venues that are open for sale.

Oversee the preparation of sell sheets for the different venues on the Fairgrounds including: Gate 2 Marquis, golf carts, Time Square, concert scrims, Chevy Court, the Expo Center and any physical structure available for sponsorship.

Oversee the preparation of thank-you packages for all sponsors at the end of each Fair.

Initiate, develop, and propose long-term strategic relationships with potential sponsors.

Identify and implement innovative ways to introduce new sponsors to the State Fair.

Integrate sponsors objectives into the overall objectives of the State Fair's marketing strategy, and work with the advertising agency on contract to develop proposals that will add value and enhance the Fair.

Confer with Assistant Director and provide reports regarding revenue generated through sponsorship agreements.

Develop and administer the implementation of policies and procedures associated with the sponsorship at the State Fair.

Work with the advertising agency on contract to evaluate and analyze State Fair property for the purposes of establishing rates for sponsorship of various structures and events.

Set the fee schedule and usage guidelines that are competitive in the marketplace and ensures the fees cover operational costs.

Ensure policies and procedures are consistent with industry, agency and State standards.

Evaluate sponsorship agreements and policies and prepares recommendations for the Assistant Director and Director.

Direct, manage, and supervise subordinate staff in the marketing and sales of sponsorship opportunities at the State Fair.

Schedule and assign work, including the servicing of sponsorship agreements.

Provide training and instruction on obtaining corporate and individual sponsorship of buildings, facilities and events held at the Empire Expo Center in accordance with established procedures.

View the classification standard for this title, on the Classification and Compensation webpage.

The NYS Title and Salary Plan provides additional information regarding other titles. If there is a classification standard available there will be a link under the column labeled STD. NO. If no link is available there is no classification standard available at this time for that title.

Summary of Minimum Qualifications

Please note: qualifications for this position may be subject to change. If substitutions for education and/or experience are allowed, this information would be available on the announcement.

This title is non-competitive.  No examination is necessary.  However, you must still meet the Minimum Qualifications of the position.

How to Apply

An examination is not used to fill this title. You must meet the minimum qualifications of the title in order to be considered for this position. You must apply directly to the agency or agencies that have this title.

Career Mobility

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through other examinations, additional education and/or work experience. For additional information or clarification, current State employees should contact the Career Mobility Office. Visit ELMS Online to view established open-competitive, promotion, and transition eligible lists. If you are not a current New York State employee, see Employment Opportunities with New York State and find out how to become a New York State employee.

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