Sales and Sponsorships Manager - Grade 25

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This title exists in Agriculture & Markets, Dept of and has approximately 1 positions.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled.

Career Ladder

(Not Available)

This title may exist in more than one negotiating unit. This salary schedule represents the most typical salary for this title. Click here to view additional salary information regarding the various bargaining units.

An individual's final salary is determined by the Office of the State Comptroller. This salary schedule does not reflect any Special Salary Treatments

Job Duties

As a Sales and Sponsorships Manager, you would:

Direct, coordinate, and manage the marketing and solicitation of corporate financial support of the State Fair to potential sponsorship customers.

Develop and oversee a budget for marketing and promotion related to sponsorship activities for the State Fair.

Explore potential corporate sponsors by collaborating with the advertising agency on contract, researching sponsorship and marketing publications, searching the internet, and making contacts to former and prospective sponsors.

Meet with retail establishments and business and governmental entities to promote the State Fair.

Develop new sponsorship opportunities, signage, presentations, proposals for prospective sponsors, and corporate sponsor packages.

Oversee the preparation of all advertising and sponsorship contracts, trade-out sponsorship contracts with sponsors, and ad tie-ins for Department approval.

Negotiate agreements of corporate sponsorship.

Oversee and approve invoicing, accounts receivable, and develop processes to ensure execution and collection of funds.

Maintain Sponsor Venue List showing new venues and prices, venues that are sold, and venues that are open for sale.

Oversee the preparation of sell sheets for the different venues on the Fairgrounds including: Gate 2 Marquis, golf carts, Time Square, concert scrims, Chevy Court, the Expo Center and any physical structure available for sponsorship.

Oversee the preparation of thank-you packages for all sponsors at the end of each Fair.

Initiate, develop, and propose long-term strategic relationships with potential sponsors.

Identify and implement innovative ways to introduce new sponsors to the State Fair.

Integrate sponsors objectives into the overall objectives of the State Fair's marketing strategy, and work with the advertising agency on contract to develop proposals that will add value and enhance the Fair.

Confer with Assistant Director and provide reports regarding revenue generated through sponsorship agreements.

Develop and administer the implementation of policies and procedures associated with the sponsorship at the State Fair.

Work with the advertising agency on contract to evaluate and analyze State Fair property for the purposes of establishing rates for sponsorship of various structures and events.

Set the fee schedule and usage guidelines that are competitive in the marketplace and ensures the fees cover operational costs.

Ensure policies and procedures are consistent with industry, agency and State standards.

Evaluate sponsorship agreements and policies and prepares recommendations for the Assistant Director and Director.

Direct, manage, and supervise subordinate staff in the marketing and sales of sponsorship opportunities at the State Fair.

Schedule and assign work, including the servicing of sponsorship agreements.

Provide training and instruction on obtaining corporate and individual sponsorship of buildings, facilities and events held at the Empire Expo Center in accordance with established procedures.

View the classification standard for this title which illustrates the nature, extent and scope of duties and responsibilities of the classes they describe.

Summary of Minimum Qualifications

Please note: qualifications for this position may be subject to change. If substitutions for education and/or experience are allowed, this information would be available on the announcement.

This title is non-competitive.  No examination is necessary.  However, you must still meet the Minimum Qualifications of the position.

How to Apply

An examination is not used to fill this title. You must meet the minimum qualifications of the title in order to be considered for this position. You must apply directly to the agency or agencies that have this title.

Mobility Options

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through transfers opportunities or other examinations.

For additional information or clarification of transfer determinations, current State employees should contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322.

You can also visit ELMS Online to view established open-competitive, promotion, and transition eligible lists.

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