Business Marketing Program Analyst 1

Grade 18

New York State has approximately 5 positions* in this title statewide. You may view a breakdown of positions by county. This position exists in various agencies statewide. View links to all New York State agencies including agencies that have this title. For more information, New York State employees can contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322. If you are not a current New York State employee, you can use the Department of Civil Service Web site to explore possible employment opportunities.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled. If you are viewing a trainee title, please note this number reflects the number of positions established at the journey level. Agencies may fill at the trainee level(s) or at the journey level based on employee qualifications. GOT-IT does not provide information on any job postings or job availability. For information on current job postings, please visit State Jobs NY. You may also visit specific New York State Agency websites for information about an agency and its job opportunities.

Career Ladder

A listing of titles that are most commonly used as steps for upward mobility for this title series. The salary schedule for this career ladder is also available.

  1. Business Marketing Program Analyst 1

    Grade 18

  2. Business Marketing Program Analyst 2

    Grade 23

Summary of Job Description

As a Business Marketing Program Analyst 1, you would:

Gather information, research, and analyses of various promotions and marketing initiatives.

Support regional staff in carrying out the agencys' annual business marketing plan.

Assist in organizing and updating business contacts to maintain business relationships.

Create marketing strategies to maximize attendance at trade shows, business conferences, and other events sponsored and co-sponsored by the agency.

Develop print advertisements, briefing materials, and engage in other related public relations activities.  

Assist in the design and editing of all advertisements, promotional brochures, annual reports, and other agency publications.

Assist in logistical planning for all agency conferences, seminars, or educational programs.

Act as agency liaison in areas involving industry participation, marketing efforts, advertising contractors and vendors, and industry contacts.

Analyze industry marketing programs, reports, and studies to assist with marketing plan development and implementation.

Monitor allocations and expenditures of funds utilized for marketing promotion and support.  Resolve discrepancies and prepare status reports on a regular basis.  

Work closely with finance personnel and outside consultants to resolve payment problems.

Monitor expenditures to ensure compliance with overall agency marketing efforts.

Perform comparative analyses focusing on the marketing efforts and funding sources for other states.

Edit publications to ensure thematic consistency.

Monitor the latest ideas and concepts in the marketing and advertising industry.

Provide assistance in overseeing the daily administrative functions as necessary.  This includes drafting correspondence, coordinating special projects, and responding to marketing inquiries from the private and public sectors.

View the classification standard for this title, on the Classification and Compensation webpage.

The NYS Title and Salary Plan provides additional information regarding other titles. If there is a classification standard available there will be a link under the column labeled STD. NO. If no link is available there is no classification standard available at this time for that title.

Summary of Minimum Qualifications

Please note: qualifications for this position may be subject to change. If substitutions for education and/or experience are allowed, this information would be available on the announcement.

You must take and pass a Civil Service examination in order to be considered for this position.

Candidates must have six years professional experience in planning governmental marketing campaigns which included: trade shows; presentations to trade groups, manufacturers or producers; and developing promotional publications; or conducting market research for a governmental agency, including developing surveys, analyzing industry trends and conducting industry studies; or marketing insurance products for a governmental agency whose customers include both public and private industry.

For informational purposes only, click on the examination number(s) listed below to see the current or previous examination(s) that are used to fill this title.


How to Apply

When this examination is scheduled to be held, the announcement can be found on the Department of Civil Service, Examination Announcements web page. If you do not see an examination currently scheduled please check back on a monthly basis or sign up for announcement notification by email so that you will automatically be notified when new examinations are being offered.

Career Mobility

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through other examinations, additional education and/or work experience or transfer opportunities. For additional information or clarification of transfer determinations, current State employees should contact the Career Mobility Office. Visit ELMS Online to view established open-competitive, promotion, and transition eligible lists. If you are not a current New York State employee, see Employment Opportunities with New York State and find out how to become a New York State employee.

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