Business Marketing Program Analyst 2

Grade 23

New York State has approximately 4 positions* in this title statewide. You may view a breakdown of positions by county. This position exists in various agencies statewide. View links to all New York State agencies including agencies that have this title. For more information, New York State employees can contact the Career Mobility Office at (518) 485-6199 or (800) 553-1322. If you are not a current New York State employee, you can use the Department of Civil Service Web site to explore possible employment opportunities.

*The number of positions is approximate and represents the number of positions established (both filled and vacant); it is not an indication or reference to position type or duration, or intent to be filled. If you are viewing a trainee title, please note this number reflects the number of positions established at the journey level. Agencies may fill at the trainee level(s) or at the journey level based on employee qualifications. GOT-IT does not provide information on any job postings or job availability. For information on current job postings, please visit State Jobs NY. You may also visit specific New York State Agency websites for information about an agency and its job opportunities.

Career Ladder

A listing of titles that are most commonly used as steps for upward mobility for this title series. The salary schedule for this career ladder is also available.

  1. Business Marketing Program Analyst 1

    Grade 18

  2. Business Marketing Program Analyst 2

    Grade 23

Summary of Job Description

As a Business Marketing Program Analyst 2, you would:

Oversee the marketing plans for the agency.  

Identify marketing development needs and opportunities for direct sales and promotional use.

Develop objectives and strategies for marketing special programs, and use these strategies to develop specific targeted marketing plans for divisions and programs within the agency.

In conjunction with agency program and creative specialists, assist in the development of the annual agency marketing plan.

Participate with agency management in long-term strategic planning objectives.

Review programs and plans for consistency and continuity with other agency objectives and initiatives.

Analyze policy initiatives and their relevance and implications for marketing programs and strategic planning.

Coordinate and ensure that appropriate policy concepts and directions are reflected in marketing plans and programs.

Plan and conduct marketing research and related studies.

Recommend the type of research required for various projects, such as: market research, field research, and other states research and analyses.

Prepare marketing and other related research studies designed to analyze recent trends in the agency's field in New York State and competitive states.

Consult with other agency units to analyze and translate significant program and police objectives into consistent economic and business marketing programs and support activities.  

Identify marketing opportunities which, when utilized as part of effective marketing programs and services, aids in achieving agency goals and objectives.

Propose and implement methods to disseminate findings and recommendations on business development policies among staff, for treatment and inclusion in marketing programs.  

Maintain knowledge of new agency policy developments and initiatives.

Analyze agency publications and related materials to ensure that contents reflect the appropriate marketing strategy.

Oversee the production and distribution of agency trade publications for copy, ensuring that they reflect appropriate marketing concepts and terminology.

Provide marketing and related input in innovative planning for publications.  Work with staff of other involved units, recommending factual content of layout and copy, balance, subject matter, consistency and effect.  

Maintain knowledge of laws, rules, policies, and procedures impacting agency marketing, promotion, and business development activities.

View the classification standard for this title, on the Classification and Compensation webpage.

The NYS Title and Salary Plan provides additional information regarding other titles. If there is a classification standard available there will be a link under the column labeled STD. NO. If no link is available there is no classification standard available at this time for that title.

Summary of Minimum Qualifications

Please note: qualifications for this position may be subject to change. If substitutions for education and/or experience are allowed, this information would be available on the announcement.

You must take and pass a Civil Service examination in order to be considered for this position.

Candidates must have seven years professional experience in planning governmental marketing campaigns which included: trade shows; presentations to trade groups, manufacturers or producers; and developing promotional publications; or conducting market research for a governmental agency, including developing surveys, analyzing industry trends and conducting industry studies; or marketing insurance products for a governmental agency whose customers include both public and private industry.

For informational purposes only, click on the examination number(s) listed below to see the current or previous examination(s) that are used to fill this title.


How to Apply

When this examination is scheduled to be held, the announcement can be found on the Department of Civil Service, Examination Announcements web page. If you do not see an examination currently scheduled please check back on a monthly basis or sign up for announcement notification by email so that you will automatically be notified when new examinations are being offered.

Career Mobility

Career mobility is not just limited to the titles in the Career Ladder, above. Additional movement may be achieved through other examinations, additional education and/or work experience or transfer opportunities. For additional information or clarification of transfer determinations, current State employees should contact the Career Mobility Office. Visit ELMS Online to view established open-competitive, promotion, and transition eligible lists. If you are not a current New York State employee, see Employment Opportunities with New York State and find out how to become a New York State employee.

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